Description
Inspired by Longchamp’s new visual signature, PRISMATIC defends the brand’s innovation tradition. Fusing prisms and dynamic structures, the new Longchamp store fronts (Shanghai, Tokyo, New York) are a succession of three-dimensional metal slats and folds.
The all-over motif against a supple yet robust canvas reinforces its graphic appearance. The contrast is accentuated by the black cowhide.
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